/* CRO Digital — shared styles for every page */
:root{
  --ink:#111111; --text:#16181d; --muted:#5b6170; --line:#e3e4e8; --soft:#f5f5f3;
  --gold:#f2b33d; --gold-d:#b97c0c; --gold-soft:#fbecc9; --ok:#1f8a4c;
  --max:1200px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:#fff;color:var(--text);font:400 17px/1.6 "Plus Jakarta Sans",system-ui,-apple-system,Segoe UI,Roboto,sans-serif;-webkit-font-smoothing:antialiased}
main{overflow-x:clip}
img,svg{display:block;max-width:100%}
a{color:inherit}
h1,h2,h3{line-height:1.08;margin:0 0 .45em;letter-spacing:-.025em;font-weight:800}
h1{font-size:clamp(2.4rem,5.8vw,4.4rem)}
h2{font-size:clamp(1.9rem,4vw,3rem)}
h3{font-size:1.3rem;letter-spacing:-.015em}
p{margin:0 0 1em}
.wrap{max-width:var(--max);margin:0 auto;padding:0 20px}
section{padding:88px 0}
.center{text-align:center}
.lead{font-size:1.15rem;color:var(--muted);max-width:640px}
.center .lead{margin-left:auto;margin-right:auto}
.eyebrow{display:block;font-size:.8rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--gold-d);margin-bottom:14px}
.rule{border-top:2px solid var(--ink)}
:focus-visible{outline:3px solid var(--gold);outline-offset:2px}

/* buttons and links */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:52px;padding:0 26px;border:0;border-radius:0;font:700 1rem "Plus Jakarta Sans",sans-serif;text-decoration:none;cursor:pointer;transition:background .15s,transform .15s}
.btn:hover{transform:translateY(-1px)}
.btn-gold{background:var(--gold);color:var(--ink)}
.btn-gold:hover{background:#f6c25c}
.btn-dark{background:var(--ink);color:#fff}
.btn-dark:hover{background:#2c2c2c}
.btn-line{background:transparent;color:inherit;border:2px solid currentColor}
.tlink{display:inline-flex;align-items:center;min-height:44px;font-weight:800;text-decoration:none;border-bottom:2px solid var(--gold);line-height:1.2}
.tlink:hover{border-color:var(--ink)}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:var(--ink);color:#fff;transition:box-shadow .3s}
.site-header.scrolled{box-shadow:0 6px 20px rgba(0,0,0,.25)}
.nav{display:flex;align-items:center;height:66px;gap:20px;position:relative}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-weight:800;font-size:1.22rem;letter-spacing:-.02em;white-space:nowrap}
.brand svg{width:46px;height:29px}
.nav-links{display:flex;gap:26px;list-style:none;margin:0 0 0 28px;padding:0;font-size:.95rem;font-weight:600}
.nav-links a{text-decoration:none;opacity:.85}
.nav-links a:hover,.nav-links a[aria-current]{opacity:1;color:var(--gold)}
.hdr-tel{margin-left:auto;font-weight:700;text-decoration:none;white-space:nowrap}
.hdr-tel:hover{color:var(--gold)}
.nav .btn{min-height:42px;padding:0 16px;font-size:.92rem}
.menu-btn{display:none;margin-left:auto;min-height:44px;padding:0 14px;border:1.5px solid #444;background:none;color:#fff;font:700 .92rem "Plus Jakarta Sans",sans-serif;cursor:pointer}
.m-only{display:none}
@media(max-width:960px){
  .hdr-tel,.nav>.btn{display:none}
  .menu-btn{display:inline-flex;align-items:center}
  .nav-links{display:none;position:absolute;top:66px;left:-20px;right:-20px;margin:0;flex-direction:column;gap:0;background:var(--ink);border-top:1px solid #333;padding:4px 20px 14px}
  .nav-links.open{display:flex}
  .nav-links a{display:flex;align-items:center;min-height:50px;opacity:1;border-bottom:1px solid #2a2a2a}
  .m-only{display:block}
}

/* hero */
.hero{padding:64px 0 72px;background:var(--ink);color:#fff;position:relative;overflow:hidden;isolation:isolate}
.hero::before{content:"";position:absolute;inset:-20%;z-index:-1;background:radial-gradient(800px 400px at 10% 0%,rgba(242,179,61,.22),transparent 60%),radial-gradient(700px 420px at 95% 100%,rgba(90,130,255,.16),transparent 60%)}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.hero h1 span{color:var(--gold)}
.hero .lead{color:#cfd2d8;margin-bottom:28px}
.checkup-bar{display:flex;background:#fff;padding:6px;max-width:560px;box-shadow:0 10px 30px rgba(0,0,0,.25)}
.checkup-bar label{position:absolute;left:-9999px}
.checkup-bar input{flex:1;min-width:0;border:0;outline:0;font:500 1.05rem "Plus Jakarta Sans",sans-serif;padding:0 14px;color:var(--text);background:transparent}
.checkup-bar .btn{white-space:nowrap}
.promises{display:flex;flex-wrap:wrap;gap:8px 22px;list-style:none;margin:20px 0 0;padding:0;color:#cfd2d8;font-size:.95rem}
.promises li{display:flex;align-items:center;gap:8px}
.promises li::before{content:"";width:16px;height:9px;border-left:2.6px solid var(--gold);border-bottom:2.6px solid var(--gold);transform:rotate(-45deg) translateY(-3px)}
.hero-alt{margin-top:14px;font-size:.95rem;color:#b9bcc4}
.hero-alt a{color:#fff;font-weight:700}
.ba-stack{position:relative;padding:0 0 40px 40px}
.ba-stack figure{margin:0;border:1px solid rgba(255,255,255,.12);background:#fff;box-shadow:0 30px 70px rgba(0,0,0,.45)}
.ba-stack .bar{height:24px;background:#eceef1;display:flex;align-items:center;gap:5px;padding:0 10px}
.ba-stack .bar i{width:8px;height:8px;border-radius:50%;background:#cfd2d8}
.ba-stack .before{position:absolute;left:0;bottom:0;width:58%;filter:saturate(.6) brightness(.9);z-index:1}
.ba-stack .after{position:relative;z-index:2;margin-left:auto;width:88%}
.ba-stack img{width:100%;height:auto;aspect-ratio:16/10;object-fit:cover;object-position:top}
.ba-tag{position:absolute;top:34px;left:10px;font-size:.7rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;padding:4px 9px}
.before .ba-tag{background:rgba(17,17,17,.85);color:#fff}
.after .ba-tag{background:var(--gold);color:var(--ink)}
.ba-caption{margin:14px 0 0;font-size:.85rem;color:#9ea2aa;text-align:right}
@media(max-width:900px){
  .hero{padding:40px 0 56px}
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .ba-stack{padding:0 0 28px 24px}
}
@media(max-width:520px){
  .checkup-bar{flex-direction:column;padding:8px}
  .checkup-bar input{padding:14px 10px;min-height:52px}
}

/* proof line */
.proofline{border-bottom:1px solid var(--line);padding:22px 0}
.proofline .wrap{display:flex;flex-wrap:wrap;gap:10px 28px;align-items:center;justify-content:center;font-size:.95rem;color:var(--muted)}
.proofline b{color:var(--text)}
.proofline a{font-weight:700}

/* problems */
.problems{background:var(--soft)}
.three{display:grid;grid-template-columns:repeat(3,1fr);margin-top:44px;border-top:2px solid var(--ink);text-align:left}
.three>div{padding:28px 28px 8px 0;border-right:1px solid var(--line)}
.three>div+div{padding-left:28px}
.three>div:last-child{border-right:0}
.num{display:block;font-size:3rem;font-weight:800;line-height:1;color:var(--gold-d);letter-spacing:-.04em;margin-bottom:12px}
.three p{color:var(--muted);margin:0}
@media(max-width:860px){.three{grid-template-columns:1fr}.three>div,.three>div+div{padding:24px 0;border-right:0;border-bottom:1px solid var(--line)}}

/* our work */
.work{background:linear-gradient(180deg,#fff,#f4f2fb 45%,#fff)}
.stage{display:grid;max-width:1000px;margin:36px auto 0}
.card{grid-area:1/1;background:#fff;border:1px solid rgba(0,0,0,.08);box-shadow:0 24px 60px rgba(30,20,70,.14);opacity:0;transform:translateX(40px);pointer-events:none;transition:opacity .45s ease,transform .55s cubic-bezier(.2,.8,.2,1)}
.card.on{opacity:1;transform:none;pointer-events:auto}
.card.prev{transform:translateX(-40px)}
.frame{display:flex;align-items:center;gap:12px;height:34px;padding:0 14px;background:#f1f2f5;border-bottom:1px solid #e3e4e8}
.dots3{display:flex;gap:6px}.dots3 i{width:10px;height:10px;border-radius:50%}
.dots3 i:nth-child(1){background:#ff6159}.dots3 i:nth-child(2){background:#ffbd2e}.dots3 i:nth-child(3){background:#28c941}
.furl{flex:1;max-width:340px;margin:0 auto;background:#fff;font-size:.75rem;color:var(--muted);padding:3px 10px;text-align:center;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.pair{display:grid;grid-template-columns:1fr 1fr;gap:16px;padding:16px;background:#f7f7f9}
.shot{position:relative;min-width:0}
.shot-tag{position:absolute;z-index:2;top:10px;left:10px;font-size:.72rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;padding:5px 10px}
.shot.before .shot-tag{background:rgba(17,17,17,.82);color:#fff}
.shot.after .shot-tag{background:var(--gold);color:var(--ink)}
.win{height:clamp(240px,40vw,440px);overflow:hidden;border:1px solid #e3e4e8;background:#fff}
.win img{width:100%;height:auto;will-change:transform}
.shot.before .win{filter:saturate(.75)}
.stage.playing .card.on .win img{animation:pagescroll var(--dur,10s) ease-in-out infinite}
.stage:hover .win img{animation-play-state:paused}
@keyframes pagescroll{0%,3%{transform:translateY(0)}47%,55%{transform:translateY(var(--end,0))}100%{transform:translateY(0)}}
.tabs{position:relative;display:flex;width:max-content;max-width:100%;margin:26px auto 0;background:#fff;border:1px solid var(--line);padding:5px;overflow-x:auto;scrollbar-width:none}
.tabs::-webkit-scrollbar{display:none}
.tabs button{position:relative;z-index:1;border:0;background:none;font:700 .96rem "Plus Jakarta Sans",sans-serif;padding:12px 20px;cursor:pointer;color:var(--ink);white-space:nowrap;transition:color .3s;min-height:44px}
.tabs button[aria-selected="true"]{color:#fff}
.pill{position:absolute;top:5px;bottom:5px;left:0;width:0;background:var(--ink);transition:left .4s cubic-bezier(.2,.8,.2,1),width .4s cubic-bezier(.2,.8,.2,1)}
.infos{display:grid;max-width:1000px;margin:26px auto 0}
.info{grid-area:1/1;opacity:0;pointer-events:none;transition:opacity .35s}
.info.on{opacity:1;pointer-events:auto}
.info-head{display:flex;justify-content:space-between;align-items:baseline;gap:16px;flex-wrap:wrap;padding-bottom:12px;border-bottom:1px solid var(--ink)}
.info-head h3{margin:0}
.info-head h3 span{font-weight:500;color:var(--muted)}
.did{display:grid;grid-template-columns:repeat(4,1fr)}
.did>div{padding:20px 22px 6px 0;border-right:1px solid var(--line)}
.did>div+div{padding-left:22px}
.did>div:last-child{border-right:0}
.did small{display:block;font-size:.8rem;font-weight:800;color:var(--gold-d);letter-spacing:.06em}
.did b{display:block;font-size:1.05rem;margin:4px 0 8px}
.did p{margin:0;font-size:.93rem;color:#3d4250;line-height:1.55}
@media(max-width:900px){
  .did{grid-template-columns:1fr}
  .did>div,.did>div+div{display:grid;grid-template-columns:40px 1fr;column-gap:8px;padding:16px 0;border-right:0;border-bottom:1px solid var(--line)}
  .did small{grid-row:1/3;padding-top:4px}
  .did b{margin:0 0 4px}
}
@media(max-width:760px){.pair{gap:8px;padding:8px}.shot-tag{top:6px;left:6px;font-size:.62rem;padding:4px 7px}.tabs button{padding:10px 14px;font-size:.88rem}}

/* services */
.services{display:grid;grid-template-columns:repeat(3,1fr);margin-top:44px;border-top:2px solid var(--ink)}
.services>article{padding:30px 30px 26px 0;border-right:1px solid var(--line);display:flex;flex-direction:column}
.services>article+article{padding-left:30px}
.services>article:last-child{border-right:0}
.services h3{font-size:1.5rem}
.services p{color:var(--muted);flex:1}
.from{font-size:.95rem;color:var(--muted);margin:0 0 16px}
.from b{font-size:1.6rem;color:var(--text);letter-spacing:-.02em}
@media(max-width:900px){.services{grid-template-columns:1fr}.services>article,.services>article+article{padding:26px 0;border-right:0;border-bottom:1px solid var(--line)}}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);margin-top:44px;border-top:2px solid var(--ink)}
.steps>div{padding:28px 28px 8px 0;border-right:1px solid var(--line)}
.steps>div+div{padding-left:28px}
.steps>div:last-child{border-right:0}
.steps p{color:var(--muted);margin:0}
.steps .when{display:inline-block;font-size:.78rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;background:var(--gold-soft);color:#7a5206;padding:3px 8px;margin-bottom:10px}
@media(max-width:860px){.steps{grid-template-columns:1fr}.steps>div,.steps>div+div{padding:24px 0;border-right:0;border-bottom:1px solid var(--line)}}

/* founding offer + form */
.offer-band{background:var(--gold);padding:30px 0}
.offer-band .wrap{display:flex;gap:16px 32px;align-items:center;justify-content:space-between;flex-wrap:wrap}
.offer-band h2{font-size:clamp(1.4rem,3vw,2rem);margin:0 0 4px}
.offer-band p{margin:0;max-width:640px}
.checkup{background:var(--ink);color:#fff}
.checkup-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:start}
.checkup .lead{color:#cfd2d8}
.get{list-style:none;padding:0;margin:26px 0}
.get li{display:grid;grid-template-columns:44px 1fr;gap:4px;margin-bottom:18px}
.get small{font-size:.85rem;font-weight:800;color:var(--gold);padding-top:3px}
.get span{display:block;color:#b9bcc4;font-size:.95rem}
.talk{color:#cfd2d8}
.talk a{color:#fff;font-weight:700}
.form{background:#fff;color:var(--text);padding:30px}
.form label{display:block;font-size:.9rem;font-weight:700;margin:0 0 6px}
.form .opt{font-weight:500;color:var(--muted)}
.form input,.form select,.form textarea{width:100%;font:500 16px "Plus Jakarta Sans",sans-serif;padding:13px 14px;border:1.5px solid #d6d8de;background:#fff;color:var(--text);margin-bottom:16px;border-radius:0}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--ink);box-shadow:0 0 0 3px rgba(17,17,17,.08)}
.form textarea{min-height:90px;resize:vertical}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.form .btn{width:100%;min-height:56px;font-size:1.05rem}
.form-fine{font-size:.82rem;color:var(--muted);margin:12px 0 0;text-align:center}
.status{display:none;padding:14px;margin-top:14px;font-size:.95rem}
.status.ok{display:block;background:#e6f4ec;color:#1e6b42}
.status.err{display:block;background:#fbe9e7;color:#9a2f25}
.hp{position:absolute;left:-9999px}
@media(max-width:900px){.checkup-grid{grid-template-columns:1fr;gap:28px}.get{display:none}.form{padding:22px}.form .row{grid-template-columns:1fr;gap:0}}

/* faq */
.faq{max-width:820px;margin:36px auto 0;border-top:2px solid var(--ink)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:22px 44px 22px 0;font-weight:700;font-size:1.08rem;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:8px;top:28px;width:10px;height:10px;border-right:2.5px solid var(--ink);border-bottom:2.5px solid var(--ink);transform:rotate(45deg);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(-135deg);top:32px}
.faq details p{color:var(--muted)}
.more{margin-top:22px;text-align:center}

/* footer */
.site-footer{background:#0b0c0d;color:#a9adb6;padding:48px 0 110px;font-size:.92rem}
.foot{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:28px}
.foot h4{color:#fff;margin:0 0 10px;font-size:.95rem}
.foot ul{list-style:none;margin:0;padding:0}
.foot li{margin:6px 0}
.foot a{color:#d9dbe0;text-decoration:none}
.foot a:hover{color:var(--gold)}
.foot .brand{color:#fff;margin-bottom:12px}
.foot-base{border-top:1px solid #222;margin-top:32px;padding-top:18px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}
@media(max-width:760px){.foot{grid-template-columns:1fr}}

/* phone bottom bar */
.mbar{position:fixed;left:12px;right:12px;bottom:12px;z-index:60;display:none;gap:8px}
.mbar .btn{box-shadow:0 10px 28px rgba(0,0,0,.3)}
.mbar .call{flex:0 0 96px}
.mbar .btn-gold{flex:1}
.mbar.hide{display:none!important}
@media(max-width:760px){.mbar{display:flex}}

/* gentle reveal */
.js .reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease,transform .6s ease}
.js .reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  .js .reveal{opacity:1;transform:none}
}

/* keep phone numbers on one line */
a[href^="tel:"]{white-space:nowrap}
.steps{text-align:left}

/* ---------- inner pages ---------- */
.page-hero{background:var(--ink);color:#fff;padding:56px 0 60px;position:relative;overflow:hidden;isolation:isolate}
.page-hero::before{content:"";position:absolute;inset:-20%;z-index:-1;background:radial-gradient(700px 360px at 8% 0%,rgba(242,179,61,.2),transparent 60%)}
.page-hero h1{font-size:clamp(2.2rem,5vw,3.6rem);max-width:860px}
.page-hero h1 span{color:var(--gold)}
.page-hero .lead{color:#cfd2d8;max-width:680px;margin-bottom:26px}
.hero-ctas{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.hero-ctas .tlink{color:#fff}
.crumbs{font-size:.85rem;color:#9ea2aa;margin-bottom:16px}
.crumbs a{color:#cfd2d8}
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
@media(max-width:860px){.split{grid-template-columns:1fr;gap:28px}}
.checks{list-style:none;padding:0;margin:0;border-top:2px solid var(--ink)}
.checks li{position:relative;padding:14px 0 14px 32px;border-bottom:1px solid var(--line)}
.checks li::before{content:"";position:absolute;left:4px;top:21px;width:14px;height:8px;border-left:2.6px solid var(--ok);border-bottom:2.6px solid var(--ok);transform:rotate(-45deg)}
.checks li b{display:block}
.checks li span{color:var(--muted);font-size:.95rem}
.checks.two{display:grid;grid-template-columns:1fr 1fr;column-gap:40px}
@media(max-width:760px){.checks.two{grid-template-columns:1fr}}
/* rate card */
.ratecard{display:grid;grid-template-columns:repeat(3,1fr);border:2px solid var(--ink);margin-top:40px}
.ratecard>div{padding:30px;border-right:1px solid var(--line);display:flex;flex-direction:column;position:relative}
.ratecard>div:last-child{border-right:0}
.ratecard .feat{background:var(--ink);color:#fff}
.ratecard .feat .muted{color:#b9bcc4}
.ratecard .feat .btn{background:var(--gold);color:var(--ink)}
.ratecard .tag{position:absolute;top:0;right:0;background:var(--gold);color:var(--ink);font-size:.72rem;font-weight:800;letter-spacing:.06em;padding:5px 10px}
.price{font-size:2.8rem;font-weight:800;line-height:1;margin:10px 0 6px;letter-spacing:-.03em}
.price small{font-size:.95rem;font-weight:600;opacity:.7;letter-spacing:0}
.muted{color:var(--muted);font-size:.95rem}
.ratecard ul{list-style:none;padding:0;margin:18px 0 24px;flex:1}
.ratecard li{padding:6px 0 6px 26px;position:relative;font-size:.96rem}
.ratecard li::before{content:"";position:absolute;left:2px;top:12px;width:12px;height:7px;border-left:2.4px solid var(--ok);border-bottom:2.4px solid var(--ok);transform:rotate(-45deg)}
.ratecard .feat li::before{border-color:var(--gold)}
.ratecard .btn{width:100%}
.tiers{margin:12px 0 0;border-top:1px solid rgba(255,255,255,.2)}
.tiers div{display:flex;justify-content:space-between;padding:9px 0;border-bottom:1px solid rgba(255,255,255,.2);font-size:.95rem}
.tiers b{color:var(--gold)}
@media(max-width:900px){.ratecard{grid-template-columns:1fr}.ratecard>div{border-right:0;border-bottom:1px solid var(--line)}}
.ratecard.two{grid-template-columns:repeat(2,1fr)}
@media(max-width:900px){.ratecard.two{grid-template-columns:1fr}}
.fine{font-size:.9rem;color:var(--muted);margin-top:18px}
/* table */
.table{width:100%;border-collapse:collapse;margin-top:24px;font-size:.98rem}
.table th,.table td{text-align:left;padding:14px 12px;border-bottom:1px solid var(--line);vertical-align:top}
.table thead th{border-bottom:2px solid var(--ink);font-size:.85rem;text-transform:uppercase;letter-spacing:.06em}
.table td:last-child,.table th:last-child{text-align:right;white-space:nowrap;font-weight:800}
/* case study cards */
.cs-cards{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:40px}
.cs-card{display:block;text-decoration:none;border-top:2px solid var(--ink);padding-top:18px}
.cs-card img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top;border:1px solid var(--line);margin-bottom:16px}
.cs-card h3{margin-bottom:6px}
.cs-card p{color:var(--muted);margin-bottom:10px}
.cs-card:hover h3{color:var(--gold-d)}
@media(max-width:760px){.cs-cards{grid-template-columns:1fr}}
/* side-by-side figures in case studies */
.ba-pair{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:28px}
.ba-pair figure{margin:0}
.ba-pair .win{height:clamp(260px,46vw,560px)}
.ba-pair figcaption{font-size:.85rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;margin-bottom:8px}
.ba-pair .before figcaption{color:var(--muted)}
.ba-pair .after figcaption{color:var(--gold-d)}
.scroll-on .win img{animation:pagescroll var(--dur,12s) ease-in-out infinite}
.scroll-on:hover .win img{animation-play-state:paused}
@media(max-width:600px){.ba-pair{gap:10px}}
/* closing call to action */
.cta-band{background:var(--ink);color:#fff;padding:64px 0}
.cta-band .wrap{display:flex;justify-content:space-between;align-items:center;gap:24px 40px;flex-wrap:wrap}
.cta-band h2{margin:0 0 6px;font-size:clamp(1.7rem,3.4vw,2.5rem)}
.cta-band p{margin:0;color:#cfd2d8}
.cta-band .tlink{color:#fff}
/* long text pages */
.prose{max-width:760px}
.prose h2{font-size:1.6rem;margin-top:1.6em}
.prose p,.prose li{color:#33373f}
.prose ul{padding-left:1.2em}
/* focused check-up page */
.focus-header .nav-links,.focus-header .menu-btn{display:none!important}
.focus-header .hdr-tel{display:inline!important;margin-left:auto}
.focus-header .nav>.btn{display:none}
.note{font-size:.85rem;color:var(--muted);font-weight:500}
.feat .note{color:#b9bcc4}

/* Black Friday promo (shown Nov 1 to 30 by main.js; hidden otherwise) */
[hidden]{display:none!important}
.promo-bar{display:block;background:var(--gold);color:var(--ink);text-align:center;font-weight:700;font-size:.9rem;line-height:1.35;padding:9px max(16px,env(safe-area-inset-left,0px));text-decoration:none}
.promo-bar:hover{text-decoration:underline}

/* what we optimize (services) */
.opt{display:grid;grid-template-columns:repeat(3,1fr);margin-top:44px;border-top:2px solid var(--ink)}
.opt>div{padding:26px 26px 24px 0;border-bottom:1px solid var(--line);border-right:1px solid var(--line);min-width:0}
.opt>div:nth-child(3n+2),.opt>div:nth-child(3n){padding-left:26px}
.opt>div:nth-child(3n){border-right:0}
.opt small{display:block;font-size:.78rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:var(--gold-d);margin-bottom:8px}
.opt h3{font-size:1.25rem}
.opt p{color:var(--muted);margin:0;font-size:.97rem}
@media(max-width:900px){.opt{grid-template-columns:1fr 1fr}.opt>div,.opt>div:nth-child(3n+2),.opt>div:nth-child(3n){padding:22px 22px 20px 0;border-right:1px solid var(--line)}.opt>div:nth-child(2n){padding-left:22px;padding-right:0;border-right:0}}
@media(max-width:600px){.opt{grid-template-columns:1fr}.opt>div,.opt>div:nth-child(n){padding:20px 0;border-right:0}}
.opt-line{margin:28px 0 0;padding-top:18px;border-top:1px solid var(--line);color:var(--muted);font-size:.98rem;display:flex;flex-wrap:wrap;gap:6px 14px;align-items:baseline}
.opt-line b{color:var(--text)}

/* new-page screenshot grid */
.np-grid{display:grid;gap:24px;margin-top:36px}
.np-grid.cols3{grid-template-columns:repeat(3,1fr)}
.np-grid.cols4{grid-template-columns:repeat(4,1fr)}
.np{margin:0;display:block;text-decoration:none;min-width:0}
.np img{width:100%;height:auto;aspect-ratio:440/549;object-fit:cover;object-position:top;border:1px solid var(--line);background:#fff;transition:transform .2s ease,box-shadow .2s ease}
a.np:hover img{transform:translateY(-3px);box-shadow:0 14px 30px rgba(17,17,17,.12)}
.np figcaption{margin-top:10px;font-weight:700;line-height:1.3}
.np figcaption small{display:block;font-size:.75rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:var(--gold-d);margin-bottom:3px}
@media(max-width:900px){.np-grid.cols4,.np-grid.cols3{grid-template-columns:1fr 1fr;gap:16px}}