Kanuk Board Co: shorter pages, easier choices.
Kanuk Board Co designs wakesurf and wake skim boards in Kelowna. The old homepage was a very long scroll, and riders had to work to find the right board and size. The rebuild makes choosing a board fast.
What we did
A "find your size in 10 seconds" tool: riders enter their weight and get their board size
Headline and new guide pages use the words riders search for: wakesurf boards, board sizes, wakesurf vs wake skim
Shop-by-board, best sellers and trust points (family-owned since 2017, free pickup in Kelowna) right at the top
Less than half the length of the old homepage, with big action photos and clean product cards
Homepage
Less than half the length, with shop-by-board, best sellers and a size finder near the top.
Wakesurf boards page
Filters, sorting, a clean grid and a buying guide on the page.
Board page
A "Pairs well with" add-on, a "Questions riders ask" section and related boards to help riders decide.
Pages that didn't exist before.
Each one answers a question buyers were asking, and gives them a reason to take the next step.
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